How Wisteria Boosted its Support Efficiency by 80%

Date: June 16, 2025

Wisteria is a 25 yr old furniture retail brand recognized for its elegant home décor and curated designs. With a growing customer base and increasing service requests, Wisteria needed to improve the speed and quality of its customer service operations while easing the burden on its support team.

The Challenges

Wisteria’s customer service representatives (CSRs) were spending a significant amount of time manually handling repetitive inquiries related to:

  • Order status lookups in NetSuite

  • Product availability and back-order information

  • Reporting and managing damaged goods

  • Return eligibility checks based on delivery dates

  • Reviewing and validating trade program applications

    These tasks were:

  • Time-consuming and prone to delays

  • Leading to inconsistent customer experiences

  • Requiring frequent back-and-forth with customers

  • Dependent on manual data checks and validations

  • Increasing operational workload and response times

    The Solution

    To address these challenges, Vassar Digital developed a unified automation system for Wisteria comprising an intelligent email bot and web chatbot. The solution was integrated with existing systems like NetSuite and enhanced with workflow-based responses, reducing manual effort across core support tasks.

    Key capabilities included:

  • Instant retrieval of order status by accessing order ID and customer details from NetSuite

  • Direct responses to product availability and inventory inquiries

  • Guided prompts for image uploads in damage reports, enabling quick action by relevant teams

  • Automated verification of return eligibility against delivery dates and return windows

  • Efficient validation of trade applications and resale certificates, with smart handling of multi-intent queries

  • Each workflow was carefully designed to ensure only routine tasks were automated, while edge cases and exceptions were escalated to human agents with context-rich drafts, making their jobs easier and more focused.

    The Outcome

    Wisteria witnessed a significant shift in how customer service was delivered:

  • 𝟴𝟬% 𝗯𝗼𝗼𝘀𝘁 𝗶𝗻 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆

  • 𝟴𝟲% 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗲𝗺𝗮𝗶𝗹 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲𝘀

  • 𝟳𝟱% 𝗳𝗮𝘀𝘁𝗲𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘁𝗶𝗺𝗲𝘀

  • This automation-led transformation helped Wisteria modernize its customer support operations—enhancing efficiency, reducing service bottlenecks, and maintaining a personalized experience for every customer.

    Wisteria’s adoption of smart automation marks a move from reactive customer service to a streamlined and proactive support model—ensuring high service standards while enabling its teams to do more with less.

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