July 10, 2025
Gen AI vs Traditional Automation: What’s Right for Your Business?
Date: June 16, 2025
Wisteria is a 25 yr old furniture retail brand recognized for its elegant home décor and curated designs. With a growing customer base and increasing service requests, Wisteria needed to improve the speed and quality of its customer service operations while easing the burden on its support team.
The Challenges
Wisteria’s customer service representatives (CSRs) were spending a significant amount of time manually handling repetitive inquiries related to:
These tasks were:
The Solution
To address these challenges, Vassar Digital developed a unified automation system for Wisteria comprising an intelligent email bot and web chatbot. The solution was integrated with existing systems like NetSuite and enhanced with workflow-based responses, reducing manual effort across core support tasks.
Key capabilities included:
Each workflow was carefully designed to ensure only routine tasks were automated, while edge cases and exceptions were escalated to human agents with context-rich drafts, making their jobs easier and more focused.
The Outcome
Wisteria witnessed a significant shift in how customer service was delivered:
This automation-led transformation helped Wisteria modernize its customer support operations—enhancing efficiency, reducing service bottlenecks, and maintaining a personalized experience for every customer.
Wisteria’s adoption of smart automation marks a move from reactive customer service to a streamlined and proactive support model—ensuring high service standards while enabling its teams to do more with less.