How Wisteria Boosted its Support Efficiency by 80%

Date: June 18, 2025

Wisteria is a 25 yr old furniture retail brand recognized for its elegant home dรฉcor and curated designs. With a growing customer base and increasing service requests, Wisteria needed to improve the speed and quality of its customer service operations while easing the burden on its support team.

The Challenges

Wisteriaโ€™s customer service representatives (CSRs) were spending a significant amount of time manually handling repetitive inquiries related to:

  • Order status lookups in NetSuite

  • Product availability and back-order information

  • Reporting and managing damaged goods

  • Return eligibility checks based on delivery dates

  • Reviewing and validating trade program applications

    These tasks were:

  • Time-consuming and prone to delays

  • Leading to inconsistent customer experiences

  • Requiring frequent back-and-forth with customers

  • Dependent on manual data checks and validations

  • Increasing operational workload and response times

    The Solution

    To address these challenges, Vassar Digital developed a unified automation system for Wisteria comprising an intelligent email bot and web chatbot. The solution was integrated with existing systems like NetSuite and enhanced with workflow-based responses, reducing manual effort across core support tasks.

    Key capabilities included:

  • Instant retrieval of order status by accessing order ID and customer details from NetSuite

  • Direct responses to product availability and inventory inquiries

  • Guided prompts for image uploads in damage reports, enabling quick action by relevant teams

  • Automated verification of return eligibility against delivery dates and return windows

  • Efficient validation of trade applications and resale certificates, with smart handling of multi-intent queries

  • Each workflow was carefully designed to ensure only routine tasks were automated, while edge cases and exceptions were escalated to human agents with context-rich drafts, making their jobs easier and more focused.

    The Outcome

    Wisteria witnessed a significant shift in how customer service was delivered:

  • ๐Ÿด๐Ÿฌ% ๐—ฏ๐—ผ๐—ผ๐˜€๐˜ ๐—ถ๐—ป ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ฒ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐˜†

  • ๐Ÿด๐Ÿฒ% ๐—ฎ๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ฒ๐˜€

  • ๐Ÿณ๐Ÿฑ% ๐—ณ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ฒ ๐˜๐—ถ๐—บ๐—ฒ๐˜€

  • This automation-led transformation helped Wisteria modernize its customer support operationsโ€”enhancing efficiency, reducing service bottlenecks, and maintaining a personalized experience for every customer.

    Wisteriaโ€™s adoption of smart automation marks a move from reactive customer service to a streamlined and proactive support modelโ€”ensuring high service standards while enabling its teams to do more with less.

    Tags
    ai AI Assistance customer service customer support Gen AI retail

    Contact Us Ask for a complimentary workshop
    Contact Us
    reload-captcha
    *
    *Required Fields
    Note: It is our responsibility to protect your privacy and we guarantee that your data will be completely confidential.